MovEX is a decentralized exchange (DEX) and liquidity provision service that offers a hybrid model of an Automated Market Maker (AMM) and an order book to enhance capital efficiency and market-making returns for users and project developers on the Sui eco-system. MovEX provides an Intelligent Liquidity Allocation service that automatically adjusts liquidity and an Initial Liquidity Offering (ILO) service for developers to maximize raised funds with customizable token launch options.